“Love for Ukraine” will help Pandora and UNITED24 raise 500,000 UAH for Medical assistance to Ukraine
The official distributor of the Pandora brand in Ukraine has announced the start of cooperation with the fundraising platform UNITED24. The jewelry brand will transfer part of the profits from the sales of the “Love for Ukraine” bead to the medical care. The goal of the project is to raise 500,000 UAH, which will be used to cover the urgent medical needs on the front and behind the lines. The funds will be transferred to the NBU account assigned to the Ministry of Health.
“As the official distributor of the Pandora brand in Ukraine, we are clearly aware that every contribution to our victory is significant and important,” comments Denis Ovdienko, General Director of AMADEO. — Today, by choosing the “Love for Ukraine” bead, you are purposefully helping to save the lives and health of Ukrainians who are currently guarding world security. This silver jewelry is made in the shape of a heart, decorated with yellow-blue enamel and has a symbolic engraving "Ukraine" with a red enamel heart. It is the personification of a boundless love and pride, as well as a reminder of the native country to those who are far from home.“
Beads "Love for Ukraine" are exclusively presented in the Ukrainian stores of the brand and on the e-pandora.ua website.
Anyone can join the project by ordering a bead via the link.
“In 6 months of work, UNITED24 has united hundreds of thousands of donors from 110 countries around the world to help Ukraine, and the total amount of charitable donations has exceeded $210 million. We are proud to be partnering with the world's best brands that have not ignored the war and use the power of their name to support our country at this defining moment. I am sure that the Ukrainian heart from Pandora will become the most desired decoration, both in Ukraine and abroad!”, – UNITED24 platform coordinator Yaroslava Gres.
The only official distributor of the Pandora brand in Ukraine is AMADEO (part of the MTI Group). The total amount of aid from the businesses of MTI Group since the beginning of the full-scale invasion has already amounted to 67.5 million UAH - for the needs of the Armed Forces of Ukraine, Territorial Defence Forces and other law enforcement units fighting for Ukraine.
Pandora’s Global Office was one of the first in the world to condemn russia's unjustified aggression against Ukraine, they have stopped deliveries of goods to distributors in Russia and Belarus, and they have supported Ukrainian children by transferring $1 million to the UNICEF Children's Fund. Equally important was the brand's announcement of the end of its 12-year membership in the Responsible Jewellery Council due to the association's continued cooperation with Russian companies.
Links to social networks:
Facebook MTI Group: https://www.facebook.com/mtigroup.ukraine
The fundraising platform was initiated by the President of Ukraine and it is the main place for collecting donations in support of Ukraine. In more than five months of operation, UNITED24 has raised more than $200,000,000 from citizens of 110 countries. Among UNITED24 ambassadors are - outstanding athletes Andriy Shevchenko, Elina Svitolina and Oleksandr Usyk, Balenciaga creative director Demna, American actors Liev Schreiber and Mark Hamill, Imagine Dragons, singer and actress Barbra Streisand and NASA astronaut Scott Kelly.
Links to social networks: