There are topics whose relevance is defined by life itself. People, reputation, trust, and responsibility toward partners under any circumstances — these are the foundations of a company’s resilience.

These were the topics discussed by MTI Group President Volodymyr Tsoi at the Forbes Ukraine Entrepreneurs Forum 2026, held on June 25–26. In an open conversation, he shared his perspective on building a business for the long term and where the real value in partnerships lies.

Here are some of the key takeaways:

📍Business is a constant search for compromises where both you and your partner benefit. It is a continuous pursuit of a win-win formula.

📍Everything starts with verbal agreements, but they must always be formalized in a contract.

📍”I am surprised that while the country is fighting for its independence, there are still people trying to avoid paying taxes. I believe paying taxes is the duty of every citizen, especially now,” Volodymyr Tsoi emphasized.

📍We are constantly exploring new business directions. Today, MTI Group operates not only in Ukraine but also in Kazakhstan and Kyrgyzstan. We are also looking at Eastern Europe, studying its markets and opportunities.

📍How do you start a business? Start taking action. Start with something small. Operate transparently. Find people who share your values. Build a culture of continuous improvement. The world is changing rapidly, and you need to stay ahead of those changes.

Thanks to Forbes Ukraine for the invitation and for such a meaningful conversation!